Importance of Making a Marketing Plan to Start-up Business

Importance of Making a Marketing Plan to Start-up Business The Importance of Making a Marketing Plan for a Company to Start-up Businesses Chapter 1 Overall Introduction A marketing plan is a document that is written when a company is being set up and which provides a clear analysis and assessment of the market. Whether you are opening a special restaurant, or establishing an Internet company, making a good marketing plan is the first step. The more accurate the plan, the more opportunities can be won. The marketing plan is not just for investors, but also for the company itself and its products. So, it is important to know where the market opportunities lie, how to design products, and how to make customers more willing to buy these products. A marketing plan needs to address several key questions, such as who are the competitors; how to beat these rivals; how to prepare enough resources about customer buying habits to enable enterprises to keep a steady stream of sales revenue; how to manage the company and how many staff to hire; how to assign jobs to them; how to set up departments. Making a marketing plan is a complex but useful activity for most companies, to say nothing of setting up a new business in the market. This paper does not mention all aspects about the marketing plan but it will give detailed explanations about the importance of making a marketing plan and some specific cases study to analyse it. Establishing a successful satisfying marketing plan will benefit some businesses. Moreover, it suits for all businesses, big or small, to converge effort toward or meet in a common purpose and determination, which will promote teamwork. At the same time, whatever a company wants to get from a business, the business can continue without clients. Marketing plan being based on understanding marketing value can help a company to appeal and hold more customers. Chapter 2 Rationales Introduction This chapter will give the reasonable reasons why it is important making a marketing plan for a company to start-up businesses. It focuses on the topic and outlines more explanations in details. Technology Innovation With the rapid development of technology, doing marketing plans could make full use of various materials. It was not known that how much influence the technology has made to marketing plans. For instance, if there is no advanced technology, it will be easy to be ignored that the plan was just written on paper for start-up businesses. This paper will give an explanation about the impact of technological development on marketing plans. Business Expansion Companies have always been looking for opportunities to increase profits. For different businesses, the role of marketing plan is not the same. Sometimes a good marketing plan may possibly help to promote sales of existing products and explore emerging markets. For example, the reason for doing a marketing plan can be to determine which market offers the best opportunities to rise for trades in a short term. Public Psychology There are generally unpredictable risks in start-up businesses. Public psychology is normally that they want to know the problems in advance and take some measures to avoid before happening. It is very necessary and effective for these people to make a well-prepared marketing plan. This paper aims to provide sufficient reasons for those who want to prepare in advance of starting a business. Chapter 3 Literature Review Introduction The purpose of this section is to provide different literature evaluations, which gives the definition of marketing planning and explains the importance of making a marketing plan for a company to start-up businesses. The main information was taken by these literature views in several books in DKIT library. Overview of Marketing Planning Global commerce, sophisticated technology, and markets are the main trend in society nowadays, which can be changed at the click of a mouse. Marketing is a dynamic function that companies needed. The gradual change is an important reason that marketers can rely upon what is presenting a new product or developing an active marketing strategy, which is the most cost-effective way to take advantage of an emerging occasion. The cases of Reflect.com and Achieva can be considered, which is that these two companies directors are also underlined that making a complete marketing plan is the key point to start up a new business. (Burk Wood, 2003) Proctor mentions that it is necessary to adopt a systematic way to arrange and carry out sales strategies. It bases on making a reasonable and effective plan. Besides, a full marketing plan includes several subsidiary plans which supplement some information detailed so as to targets having been determined can be achieved better. (Proctor, 2000) The Definition of Marketing Planning Burk Wood defined marketing planning as the organized procedure of exploring and making analysis about the marketing condition; emerging and recording marketing strategies, intentions, and platforms; and executing, assessing, and commanding events to complete the purposes. The consequence is the marketing plan, a paper in this organized method that explains what can be gained from the marketplace and shows what will be carried out for a company to reach its marketing objects. (Burk Wood, 2003) Whats more, Burk Wood presents what is the organized procedure to make a marketing plan, which makes a series of compatible marketing choices and movements for a certain company during a long term. (Burk Wood, 2013) Meanwhile, McDonald and Wilson give the definition in this process is the purpose of completing marketing objectives, which can make marketing plan to be the deliberate submission of marketing resources. Marketing plan is basically a reasonable structure and a variety of programs result in the environment of marketing objectives and the preparation of a plan to complete them. (McDonald Wilson, 2011) Making a marketing plan is the combinative and coordinative action, which concentrates on a companys activities. The calculated and deliberate resolutions should be made based on company and function levels. That can present systematic, logical and practical ideas in a marketing plan, which can lead to the right track when a company meet the barriers. (Drummond Ensor, 2001) The Advantage of Marketing Plan Burk Wood describes that the customers are primary kept focused on in marketing plan, which can lead you to decide what your company will do and what it wont do for customers, and supports you to inspect offerings in the background of competition and the marketing situation, and establish rationales to do the allocation of resources for realizing marketing proficiency and value. (Burk Wood, 2002) In addition, McDonald provides a result that marketing plan is vital in which a company need to control the gradually aggressive and difficult situation. The great mass of managers considers that marketing plan with some formal processes benefits improve this reasonableness in order to reduce the difficulties of business processes and offer practical measurements to the future development of company. Most corporations depend only upon estimation of sales and systems of budget due to the complexity and difficulty. (McDonald, 2002) The Importance of Marketing Plan There is little research experienced getting connection between the equality and achievement of plan system to evaluate if increase a market share or assess with reference of advanced cost-effectiveness. Moreover, from Capon, Farley and Hulberts study (1988), it shows that there is no positive correlation among a marketing plan and performance standard. However, a company making a structure plan has less change in profitability than other companies without it. Providing another study of Stasch and Lanktree (1980), it benefits from a sample of six companies, which found a common optimistic relationship existing among results of a marketing plan and various standards of performance evaluation. Most administrators consider that a marketing plan provides many invisible advantages while relating directly between a marketing plan and marketing performance improved is so difficult, such as carrying out serious ways for strategies development and make sure of considering outside environment. (Lehmann Winer, 2008) A large quantity of external and internal aspects influences the ability of accomplishing cost-effective transactions in a confusing way. There is little doubt that it is very important to make a marketing plan when a growing number of aggressive and complex situation are considered for a company. Furthermore, most administrators believe that a formalized marketing plan can improve the reasonableness in order to reduce difficulties of transaction operations and increase possibilities to achieve the aim for company future hopes. Due to the large difficulties, it is well-known that most companies would rather depend on estimation of sales and systems of budget. However, it relates to opportunities and problems a company will meet in the market. It is more necessary and difficult to record the chances and strategies in a marketing plan for a company. (McDonald Wilson, 2011) Chapter 4 Research Methods Introduction The main information of this chapter is to introduce the methodology which the writer indicates so that make accomplishment for the research objective. By the way, a specific method will be analysed with some practices in businesses. Moreover, it will give the purposes that why the researcher takes this method and presents findings based on these cases. we can therefore define research as something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge. (Saunders, Lewis Thornhill, 2012) Qualitative Research Creswell (2002) describes that qualitative research is quite necessary in conditions where it is confusing what accurately is being found out in a research, so as to support the researcher consider what information is essential and what isnt. Denzin and Lincoln (2000) indicate that although quantitative research is normally known for what it should be observed previously a research starts. The research procedure can develop more detailed and make writer feel more clear about the topic of study with time progresses. Secondary Research This part mentions a supply of data, which are all provided from previous study papers, journalists, magazines and newsletter as well as daily commentary. Some cases are offered to give detailed analyses about the research topic. Dawson (2009) indicates that the secondary research method is very suitable for researcher who wants to save time and be economical. In addition, various information can be obtained quickly and conveniently, which is also accessible for public. However, there are few weaknesses which is impossible to be avoided for the secondary research method. For instances, if there was no enough investigation for current situation, some out of data would be substantively collected even without any value, which is not be related to researchers needs and not available. Online Data Describe Online comments will be collected from some website that presents various arguments by some social and business elite. If possible, the researcher will create a topic post on the business website that anyone can comment on. The post of online comments will be continued for 3 days. Temporarily, some realistic practices or business news will be offered from the internet. Example of Case This fragment will give the explanation about the importance of a marketing plan for a car company named Mustang in America. Chapter 5 Discoveries and Analyses Introduction This chapter refers to the writers findings and describe the result comprehensively standing the base of research process. Findings are taken from some cases and compare within different arguments about the topic from books being used in literature review finished in chapter 3. Due to these results, analyses are generally presented to help understanding the significance of making a marketing plan for a company. Chapter 6 Conclusion In conclusion, there are advantages and disadvantages to make a marketing plan for a company to start-up businesses. Through this research including to find and read several books relating the topic benefits for those who require to establish their own businesses. Chapter 7 References Burk Wood, M. (2003), The Marketing Plan: a Handbook. NJ: Prentice Hall. Proctor, T. (2000), Strategic Marketing: an introduction. London: Routledge. Burk Wood, M. (2013), Essential Guide to Marketing Planning. 3rd ed. Harlow: Pearson Education Limited. McDonald, M. Wilson, H. (2011), Marketing Plans: how to prepare them, how to use them. 7th ed. Chichester: Wiley. Drummond, G. Ensor, J. (2001), Strategic Marketing: planning and control. 2nd ed. Oxford: Butterworth-Heinemann Lehmann, D. Winer, R. (2008), Analysis for Marketing Plan. 7th ed. International ed. Boston; London: McGraw-Hill. Saunders, M., Lewis, P. Thornhill, A. (2012), Research Methods for Business Students. 6th ed. Harlow: Financial Times Prentice Hall. Creswell, J. (2002), Research Design: qualitative, quantitative, and mixed method approaches. 2nd ed. London: SAGE. Denzin, N., Lincoln, Y. (2000), Handbook of Qualitative Research. 2nd ed. Thousand Oaks, Calif.: Sage Publications Why Do I Need a Marketing Plan? (2016), The Australian Government Business, Australian, viewed 20 March 2017, [https://www.business.gov.au/info/plan-and-start/develop-your-business-plans/marketing/why-do-i-need-a-marketing-plan]. Dawson, C. (2009), Introduction to Research Methods: a practical guide for anyone undertaking a research project. 4th ed. Oxford: How To Books.

Partnership working in services for children and young people Essay

1.1 Explain why working in partnership with others is important for children and young people. Agencies working with one another in partnership is important as it enables information and concerns to be shared, this helps with the overall development of the child. It can be used to keep a child safe from harm,(every child matters Victoria Climbie no agencies involved in her care shared information which resulted in her tragic death).It can identify if a child has any special needs the child can then get support and help. It promotes a good relationship with parents/carers and helps them to feel more confident with the setting and its staff. It also help colleagues share information and observations leading to a greater understanding of child and their development which helps the child receive consistent level of care. Overall working in partnership ofers positive, improved outcomes for children and their families. 1.2 Identify who relevant partners would be in own work setting. Parents ,social services, carers, senco, speech therapist, ofsted, gp ,health visitor, physiotherapist, nursery, colleagues, psychologist, paediatrician and police. 1.3Define the characteristics of effective partnership working. For a partnership between a number of organisations’ to be effective characteristics such as good communication, trust and respect and confidentiality maintained at all times .All partners should have a clear aim that is agreed to ensure the needs of the child are meet. Parents and children should be treated fairly and with respect so that trust can be maintained. 1.4 Identify barriers to partnership working. There are many potential barriers, these can be inconsistency between  professionals. An information barrier, language barrier, incorrect information given, incorrect knowledge, personnel barrier, misunderstanding, poor communication, cultural and or religious attitudes to disability .A parents own education, previous experience, individual practitioners lack of knowledge of other professions, poor staff morale and poor morale from partners. Poor understanding of the aims of partnership and a lack of attention to the development skills of individuals. The wrong or insufficient partners involved and continual shifting of organisational structures and not planning in advance when things go wrong. 2.1 Describe why clear and effective communication between partners is required. Clear effective communication is not only required, it is necessary to achieve the best outcome for all those involved. The key principles of partnership are openness, honesty and agreed shared objectives. All documents should be clear and concise, well written and dated. Any face to face meetings should have minutes taken, an agenda and a plan of action agreed that is sanctioned by all those involved ,all telephone conversations should be recorded ie written in dairy, date, time and with whom and what was discussed. This should then be confirmed by email outlining the conversation. If a breakdown between all partners involved in the Childs care, there may be an emotional, physical or intellectual impact on the Childs development. Identify polices and procedures in the work setting for information sharing. All policies regarding information in the setting are based on the Uks government guidance, these are European convention on human rights. Human rights act. Common law duty of confidentiality. Data protection act 1988 Every child matters. Children’s act 2004. Working together to safeguard children 2006 Information sharing guidance Safe guarding vulnerable groups act 2006 The children’s plan 2007. Criminal records bureau guidance. I have included several polices all of which make sure that the staff know they have a professional responsibility to share information with other agencies in order to safe guard children. The manger will disclose any information on a need to know bias only. All staff aim to ensure that parents and carers can share information with confidence and it will be used to enhance the welfare of their child. All development records are confidential and only staff and parents have access unless it deemed necessary to share with partners, personnel records and welfare requirements are also confidential. Each child has a key member of staff ie a named person who is the parents main contact with development and safe guarding issues. We also have clear polices about sharing information and confidentiality, which describe the principles and boundaries of confidentiality and when to share information . 2.3 Explain where there may be conflicts or dilemmas in relation to sharing information with partners and maintaining confidentiality. If you believe or have concerns that a child in your care may be suffering or may be at risk of significant harm, you may be unsure weather your concern constitutes a reasonable cause to believe that this is happening. In a situation like this your concern should not be ignored and you should approach your manger. You should not discuss the matter with anyone who does not need to know and protect the identity of the child and family involved. If you do have concerns it is not advisable to discuss the matter with the family until appropriate partners have been informed and agreed plain of action has been agreed. Sometimes a person may not specifically ask a member to keep information that they have given about themselves or another individual confidential and would of course assume that this is implied, the person may then share this information with others, who are not part of the setting partnership. Sadly there may be a child in your setting, who is believed to have a physical or learning disability. Sometimes a parent may find it hard to cope  and would rather with the not acknowledge the situation and refuse to co operate with the setting. .4 Describe why it is important to record information clearly accurately, legibly and concisely meeting legal requirements. All information must be clear ,accurate and legible. The data protection act states that you should take reasonable steps to ensure the accuracy of any personnel data you obtain. Ensure that the source of any personnel data is clear. Carefully consider any challenges to the accuracy of information, and consider weather it is necessary to update the information. All information must be correct ,not used for any reason other than the reason it has been collected unless permission has been given. Not usually passed on without permission. Not to be kept for longer than necessary and to be secure. Under the data protection act parents can ask to see information that is held about their children and correct it if necessary and to know how the information is being used. 2.5 Identify how communication and records are recorded and securely stored meeting data protection requirements. We hold written records the purpose of which are to comply with legislative requirements. These demonstrate that statutory and policy have been meet .As tool to provide evidence of work that has been undertaken. That demonstrate accountability in decision making , and to give an account of the children’s history, significant issues and involvement in the setting. Help us analyse and make assessments to help see if goals and aims have been achieved. To provide a reference and a reminder to key worker communicate information to co workers and partners. Show how decisions have been made and in what order. Provide information for responding to complaints. We keep personal details such as name address contact numbers medical details including medical contact numbers. All files are kept in a locked cabinet in the management office, which if left unmanned by management is locked, and locked at all other times only management have access to the keys, so there is no way that anyone can have access unless they first ask management. Only when managements permission has been given, can a person have access to records however they must first sigh and date they have been allowed access and this will need to be counter sighed by a manger. No records are to leave  the building. Only safe guarding officers are able to do this and this applies when there is a need to share information with our partners. Any use regarding safeguarding issues is at the discretion of management. No one is allowed in to be alone in the building other than staff, and no one is allowed alone in the office alone other than management .No pictures of the children are stored on the computer, which are taken for the purpose of their file are printed placed in profile and locked in cabinet. The photos are then deleted from the computer and camera right away.

The Industrial Revolution The Beginnings of the Modern...

Many historical events can be linked to the beginning of the â€Å"modern era,† but no development continues to impact and shape the contemporary world like the Industrial Revolution. The Industrial Revolution affected nations everywhere and ultimately created the world as we know it today. As Peter Stearns said, â€Å"Industrialization was the most fundamental force in world history in both the nineteenth and the twentieth centuries, and it continues to powerfully shape the twenty-first† (1). The Industrial Revolution marked a major turning point in history, influencing almost every aspect of daily life and now its effects are so seamlessly woven into our everyday lives that we often forget about how long ago it all began. Before delving†¦show more content†¦The contemporary era is often thought to be â€Å"postmodern† however for our purposes I am going to include it when discussing the â€Å"modern era† because we would not be where we are tod ay without the Industrial Revolution and it’s lasting effects – both physically and ideologically. The Industrial Revolution was the duration of time, from the 18th to 19th centuries, in which predominantly rural, farming areas in Europe and America became industrialized and centrally urban. Industrialization marked the dramatic shift from in-home manufacturing with hand tools or basic machines to powered machinery taking place in factories resulting in the mass production of goods. The Industrial Revolution saw development in the textile industry, along with improved systems of transportation and communication, just to name a few of the key components. Overall, industrialization brought about an increased volume and variety of manufactured goods and improved the standards of living for some, but it also resulted in some grim employment and living conditions that wouldn’t get fixed until later years. The Industrial Revolution was not a single moment in history, but a series of events taking place over decades to create the worldShow MoreRelatedfactors that contributed to the rise and development of sociology1511 Words   |  7 Pagesscientific changes. Ritzer (2008) asserts that the immediate cause for the beginning of sociology were political unrests especially the French Revolution that took over from the eighteenth century to the nineteenth century. The turmoil of the French Revolution spread throughout Europe and other nations. Kornblum (2008) suggests that the political upheavals were associated with tremendous social changes. The political revolutions demolished the old social order and monarchies. 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This was after the factory system evolved from the cottage industry just at the beginning of Industrial Revolution in the late 18th century. The cottage industry was driven by workers who would buy raw materials from merchants and then take it home so that they could produce specificRead More1920s Good or Bad?1665 Words   |  7 Pagespart of our lives in 21st century, growing power of multimedia and entertainment, and modern form of industrial revolution with mass production all originated from 1920s. Moreover, the entrepreneurs and industrializing businesses especially in the central Canada or in the cities were successful. Lastly, stock market was rising gradually until the very late 1920s, until it collapsed. The 1920s were surely the golden era of Canadian history. First of all, great inventions and discoveries were made during

Misogynistic and Sexist Undertones in One Flew Over the...

From the moment that the apple touched Eve’s lips, women have been seen as an embodiment of all that is evil. This reflects misogynistic societal beliefs that women are below men. While many of the prejudices towards women are hidden in modern American society, some misogynistic stereotypes are still present. In Ken Kesey’s One Flew Over the Cuckoo’s Nest, one can see many misogynistic and sexist undertones. Big Nurse Ratched is in a position of authority over a large group of men and is seen as a tyrannical and unjust ruler. Although most of her methods would have been seen as awful when used by any person, the saturation of bad women in the novel creates an unfavorable picture of women in general. The balance of power in the ward is†¦show more content†¦Therefore, she â€Å"attempts to conceal [her breasts] in [a] sexless get-up† (64). In order for McMurphy and the men to regain power, they must regain their sexuality and reveal the nurseâ€℠¢s. McMurphy’s final stand against the nurse involves him â€Å"ripp[ing] her uniform all the way down the front† (275) and revealing breasts that she had concealed. With this metaphorical rape, Kesey is equating the men regaining power with sexual dominance over women. The rape of the nurse is seen as a heroic act by McMurphy, which conveys the misogynistic message that men have a right to sexual power over women. The way that McMurphy performs this rape is effectively silencing the nurse, as he had his â€Å"heavy red fingers [in] the white flesh of her throat† (275). Using silence in conjunction with a metaphorical rape gives a further misogynistic tone, as McMurphy is exerting sexual dominance as well as stopping her from being able to speak out against him, or any man. Because this is McMurphy’s final action, it is seen as his greatest one. Therefore, the man who can break a woman is seen as an ideal specimen. Size, both physical and metaphorical, plays a large role in the misogynistic references in the ward. The Chief makes constant references to people’s size. However, size is relative. One cannot be big without someone else being small. When the nurse is in full control, the Chief sees her as â€Å"big as a tractor† (5). With her great size, Nurse Ratched is squashing the